Coherent Customer Communications
Thinking Phone Networks' Coherent Customer Communications is the architecture underlying all services delivered through the C3 Suite. This approach is fundamentally different than the standard business application delivery model. In the traditional model, each application exists independently of all other applications, providing a series of isolated tools. These tools deliver limited value while introducing significant management complexity into the environment.
In direct contrast to the isolated approach, Thinking Phone Networks has developed a common architecture for delivering business applications in a hosted model. Coherent Customer Communications provides the foundation for integrating hosted business applications across communication formats such as voice, email, and instant message. The following diagram illustrates the Coherent Customer Communications architecture:
All components within the C3 Suite are delivered through data centers in multiple geographic locations. This multi-data-center "mesh" allows Thinking Phone Networks to provide geographic load balancing and high-availability for all services delivered. One obvious benefit to end users is that business continuity is ensured without the capital investment typically required for on-premise applications. Thinking Phone Networks provides these services at no cost to all customers. More detail can be found in the infrastructure section of our site.
The core of the Coherent Customer Communicati ons architecture lies in the common services which integrate the end-user applications. First, the web services library provides a consistent interface across all applications within the C3 Suite. This facilitates sharing of information between applications and allows for rapid functional of the suite as a whole. Second, presence services are made available to all applications in order to facilitate state awareness across applications. Through Thinking Phone Networks' hosted model, voice communications is delivered quite simply as another business application--alongside, for example, C3CRM or C3Support. As a result of this approach, user state information is automatically available throughout the C3 Suite. Finally, a centralized management interface is provided so users and administrators can effect change to their implementations without involving technical support or incurring configuration charges.
At the top of the Coherent Customer Communications architecture are the individual business applications delivered through the C3 Suite . These include C3Voice, C3CRM , C3Support , C3Content,C3Messaging, C3Communicator, and C3Analytics. Each application leverages the common services for integration, management, and consolidated reporting through C3Analytics.